Data Analysis

We can analyse your business or consumer customers to help you understand what are the common characteristics of your best customers. Marketing Guru will compare the distribution of your customers in the UK to the distribution of companies or consumers on various marketing databases.

The advantage of this profile is that it will provide an accurate picture of your customers compared to the UK norm. By using the detailed business classifications or geo-demographic codes, it will be easier to identify profiled prospects with similar characteristics to your customer base.

Marketing Guru is able to provide further analysis which will segment the customers by value and product group analysis by looking at the:

• products purchased
• date purchased
• frequency of purchase
• and recency of purchase.

By taking all of these factors into account, it is possible to identify the high value customers with further potential or those customers which have potential that you have not maximised. The analysis will look at spend on different product groups to identify cross purchasers and those high value and frequent customers who have potential to move up the product group life cycle.

In essence, Marketing Guru would take each variable from the analysis and append the data to the customer file to help create the complete model. We will identify:

• high value spenders
• segment your customer database by the current active/lapsed customers
• identify frequent spenders
• and classify your product lines according to profitability.

The resultant analysis will develop “clusters” of market segments worth targeting with specific offers and promotions, helping you achieve maximum return on investment.

Rates:
Dependent on project requirements, number of files analysed and number of records/fields in database